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FW20 photoshoot for VAO Concept Store

OVER 30 YEARS OF EXCELLENCE

DISCOVER OPERA TRADING

Opera  serves as one of the leading luxury fashion retailers in the U.A.E, creating memorable moments for their clients at every touch point.

WHO

"We are here to highlight the individuality of the wearer and embody the story as an emotional memory" 

WHAT

Our purpose is to create the bridge between unique fashion houses and the market, through carefully curated customer journeys

HOW

Opera Trading is a family business born out of the passion and need to bring the best of the world of fashion into the Middle East. Today, with a highly sophisticated retail network and client base built over the last 30 years, we stand as one of the leading fashion retailers in the region.

IT BEGAN IN 1989...

A BRIEF HISTORY

1989

The fashion retail business began in 1989 when founder Mohamad Awada opened his first store on his own, just at the age of 23, setting the path for Opera Trading.

2005

In 2005, Opera Trading signs a franchise agreement to open the first Rene Caovilla boutique in the Middle East in Dubai.

2018

Opera Trading opens the first of its kind concept store in the Middle East, branching into new categories like ready-to-wear, fragrances, candles and lifestyle products.

1995

Opera Trading Co. (LLC) was founded in 1995 with the opening of the first Opera Shoes boutique by Mohamad Awada and his wife Luma Awada.

2010

Opera Shoes opens its largest flagship store, a two story complex, in Dubai at the Jumeirah Beach Residence area.

2020

With a new strategy in line, Opera Trading launches its first e-commerce, the online store of VAO Concept Store.

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INNOVATION

PEOPLE &

DISCOVER YOUR CAREER PATH

People empowerment and innovation are the key driving factors in moving forward. Let us take a step together into tomorrow from today. Discover your career path with Opera Trading.

OPERA FLAGSHIP STORE

JUMEIRAH BEACH RESIDENCE, DUBAI

The Opera flagship store, opened in 2010, underwent renovations in October 2019 in an effort to enhance its in-store experience. The store sits as a landmark in the JBR area and as a key fashion destination for tourists all year-round.

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VAO CONCEPT STORE

CITY WALK, DUBAI

This tale originates at the very name of the establishment, VAO, that comes from ‘vow’, which means to make a promise:

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”VAO is our promise to the people, to always deliver an uncompromising shopping experience”.

FIRST ALEXANDRE VAUTHIER EVENT IN MIDDLE EAST

VAO CONCEPT STORE

We had the honor to host renowned international couture designer, Alexandre Vauthier, for an unforgettable evening at our very own VAO Concept Store. We want to create unforgettable moments for our clients that extend beyond shopping.

WHOLESALE PARTNERS

Our multi-brand retail points follow a very selective distribution strategy, curating some of the worlds finest brands and product selection. As part of our mission to always provide our customers with the finest experiences, we are always in search of new brands to add to our portfolio that fall in-line with our strategy and vision. Here are a few:

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CONTACT US

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