OPERA TRADING CO.
![FW20 photoshoot for VAO Concept Store](https://static.wixstatic.com/media/9c3e77_1655bac45c384603a0df28437b3d97b0~mv2.jpg/v1/crop/x_0,y_475,w_6648,h_3296/fill/w_1680,h_833,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/MIX_6152.jpg)
OVER 30 YEARS OF EXCELLENCE
DISCOVER OPERA TRADING
Opera serves as one of the leading luxury fashion retailers in the U.A.E, creating memorable moments for their clients at every touch point.
WHO
"We are here to highlight the individuality of the wearer and embody the story as an emotional memory"
WHAT
Our purpose is to create the bridge between unique fashion houses and the market, through carefully curated customer journeys
HOW
Opera Trading is a family business born out of the passion and need to bring the best of the world of fashion into the Middle East. Today, with a highly sophisticated retail network and client base built over the last 30 years, we stand as one of the leading fashion retailers in the region.
![](https://static.wixstatic.com/media/9c3e77_a64c3a2065b1436a90ae86208364414d~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_a64c3a2065b1436a90ae86208364414d~mv2.jpg)
IT BEGAN IN 1989...
A BRIEF HISTORY
1989
The fashion retail business began in 1989 when founder Mohamad Awada opened his first store on his own, just at the age of 23, setting the path for Opera Trading.
2005
In 2005, Opera Trading signs a franchise agreement to open the first Rene Caovilla boutique in the Middle East in Dubai.
2018
Opera Trading opens the first of its kind concept store in the Middle East, branching into new categories like ready-to-wear, fragrances, candles and lifestyle products.
1995
Opera Trading Co. (LLC) was founded in 1995 with the opening of the first Opera Shoes boutique by Mohamad Awada and his wife Luma Awada.
2010
Opera Shoes opens its largest flagship store, a two story complex, in Dubai at the Jumeirah Beach Residence area.
2020
With a new strategy in line, Opera Trading launches its first e-commerce, the online store of VAO Concept Store.
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![4W3A4744](https://static.wixstatic.com/media/9c3e77_62f59fc01b5e450e8fa4346d0c4672d8~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_62f59fc01b5e450e8fa4346d0c4672d8~mv2.jpg)
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![4W3A4744](https://static.wixstatic.com/media/9c3e77_62f59fc01b5e450e8fa4346d0c4672d8~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_62f59fc01b5e450e8fa4346d0c4672d8~mv2.jpg)
WHOLESALE PARTNERS
Our multi-brand retail points follow a very selective distribution strategy, curating some of the worlds finest brands and product selection. As part of our mission to always provide our customers with the finest experiences, we are always in search of new brands to add to our portfolio that fall in-line with our strategy and vision. Here are a few:
![](https://static.wixstatic.com/media/9c3e77_6a6e227e0370495192583a118f94535e~mv2.png/v1/fill/w_49,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_6a6e227e0370495192583a118f94535e~mv2.png)
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![Untitled design (11)](https://static.wixstatic.com/media/9c3e77_3f476052d6f445ccb3bb48396dea981b~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_3f476052d6f445ccb3bb48396dea981b~mv2.png)
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![Untitled design (11)](https://static.wixstatic.com/media/9c3e77_3f476052d6f445ccb3bb48396dea981b~mv2.png/v1/fill/w_125,h_125,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c3e77_3f476052d6f445ccb3bb48396dea981b~mv2.png)
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